ARK Publishing - About Direct Mail Advertising

Our Co-operative direct mail marketing program is by far the most effective & most affordable way for you to reach your customers. Direct mail is the only form of advertising that GUARANTEES that your ad will at the very least get into your customers' hands!

Think about it. Radio can be effective, but more often than not, when your commercial comes on, the channel gets changed immediately or we hit play on the CD player. The same holds true for TV. Most newspapers pile up on your customers' doorstep, or in their bushes. If they make it in the house, its often just to line the litter box! Are you targeting the family cat?

The Savings Guide is delivered by the US Postal Service directly into your customers' mailbox! Some people take days or even weeks to read their mail... but their mail is always read! When was the last time you stopped to read yesterday's paper? Homeowners have told us they like receiving the Savings Guide because of all the local values they find. "It’s like getting money in the mailbox," one person told us.

By being in a Co-operative magazine with other local businesses, your ad gets exposure over & over as the consumer searches for the particular ad they want to use at that moment. Not only that, because you share the postage fees with the other advertisers in the magazines, you can get your ad designed, printed & mailed for as little as 1 cent per home! To do this on your own would cost you 37 cents per home for the postage alone! There is no better value available than with the Savings Guide.

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About Direct Mail Advertising | Other Printing Services
Home Services Guide | Community Savings Magazine | Upscale Magazine
Flavor Magazine | Office Menus Magazine